Google+ and YouTube recently announced that you can merge your business YouTube channel and your Google+ page. Once the pages are merged: Your YouTube videos will be viewable right from your Google+ page, on a separate YouTube tab You will have access to hosting live ‘On Air’ hangouts You can upload videos from YouTube and…
Author: Hall
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
A Morning with Google: The Scoop
It’s not often that you get to see a real Google big wig in the flesh – much less, here in Portland, Maine. Earlier this month we had the pleasure of meeting and gaining a few pearls of wisdom (and hints of what’s to come) from Steve Arthur, Google’s Head of Industry: Retail at the…
Thinking About Evolving Search Behavior
I had an interesting conversation with a friend recently about kids in school in these modern times. We were reminiscing on how we had to collect information for school reports – libraries, old magazines, microfiche, interviews with experts and encyclopedias. Neither of us have high school aged children, but now it seems kids just need…