Google Ads Phases Out Broad Match Modifier

The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…

Search Campaign Targeting: Layering Keywords with Audiences

As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…

Free Bing Shopping Listings

eCommerce sales in 2020 are experiencing an unprecedented rise in growth due to the COVID-19 pandemic. With consumer shopping shifting from in-store to online, retailers face an increasingly crowded digital marketplace. In an effort to help retailers gain visibility, Microsoft has now opened up the Bing Shopping tab to free product listings on the heels…

“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…