“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…

Power Performance With Web Push Notifications

Web push notifications were first launched in 2015 in the Chrome browser, allowing websites to push out messages after a user had left the site. The innovation has since been adopted across many browsers, on both PC and MAC operating systems. What are web push notifications? Web push notifications are alert-style messages sent to a…

Tapping into Google Trends

Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to…

Paid Search Competitor Analysis

Competitor analysis is one of the first steps in the process of planning a paid search campaign. How do you win if you don’t know what your competitors are up to? Define Your Top Competitors Create a list of your direct competitors, and include those who may be perceived as competitors. Perform a search using…