Optimizing Your Content for Voice Search

Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.… Read more »

New Podcast Visibility in Google SERPs

Announced at Google I/O and launched shortly after, Google search results are now displaying podcasts that can be played directly from the search engine results page (SERPs). With this feature, popular podcast platforms may begin to feel the effects of SEO. Will this new development become a battle between major podcast hosting platforms (Apple, Spotify,… Read more »