How COVID-19 Has Changed Google My Business

Much like any other year, 2020 has been full of innovation from Google. Unlike previous years, though, much of this was born out of necessity for the cultural shift we’ve been living through. Although there has been a slight tilt back to in-person shopping and dining, it is evident that eCommerce, or a hybrid of…

Optimizing Your Content for Voice Search

Alexa! Siri? OK, Google. No matter what smart device(s) you address, there’s no doubt that voice search is continuing to grow, and as SEO specialists and content creators, we need to continue making adjustments accordingly. Because voice search is used in a particular way, content should be crafted with consideration to long-tail keywords and queries.…

Google My Business Updates Take a Social Approach

Google My Business (GMB) is a free tool for businesses that has a positive impact on local SEO. Creating a Google My Business account allows a business to show up on Google Maps and have control over its listing. Additionally, its visibility will improve for increasingly popular location-based queries such as “the best beaches in…