Sticker shock is sometimes the biggest hurdle to overcome when considering Paid Search Marketing as an option for your service or product. One of the important, if not most important things to consider before you begin a Paid Search Campaign is the budget. Your budget sets the tone for your entire campaign. With more traditional…
Category: Archive
The Most Important Platforms Are the Ones Your Current Customers and Target Audience Are Using
Yesterday I had the opportunity to speak to members of the Portland Regional Chamber. The event was held at the Woodlands in Falmouth, the muffins were hot out of the oven and the topic was Creating an Online Marketing Plan and Maximizing Your Marketing Dollars (full slide deck is below). I gave those poor folks…
Professional and Personal Lines are Blurring
What information we hold as private versus that which we make public is blurring. With widely adopted social networking sites like Facebook, Twitter and LinkedIn we are connecting with our family, friends, business associates and more all in the same place. Many have had to learn the hard way that over-sharing with your network has…
Treat #7 – Who Has the Best Candy?
This is an entry in our HALLoween Blog series. Each week leading up to Halloween 2010 we will treat you with internet marketing topics that have a fun and spooky flare. Google Places is Giving Us a New Way to Search We all have an inside scoop on some of our favorite places. Trick or…