Your website is your online attempt of explaining to the world what you do, why you are good at it and why people should do business with you. Websites have graduated from boring brochureware to dynamic, living content that gives visitors more information and opportunities to interact with that content. A well designed website might…
Category: Archive
Why Campaign Tagging is Important for Google Analytics
In my last post on Campaign Tagging, I walked you through the basics of setting up tagged links that work in conjunction with Google Analytics and Email Marketing. While campaign tagging is not a new feature within Google Analytics, it’s still a powerful tool to keep in your Inbound Marketing tool belt. So let’s jump…
Picking a Domain Name for Your Website
In SEOmoz’s “Search Engine Ranking Factors 2009“, respondents reported that having a keyword in the domain name was of high importance in ranking for that keyword in on-page SEO factors. Most of the time, the domain of your website was picked long ago (most likely using your company name) and that’s OK. It is definitely…
Positioning Your Social Media Marketing Strategy in 2010
No predictions here this year but what I do want to talk about is positioning for 2010. Resolutions don’t work, so lets not set those just to watch them fall to the wayside by February. The problem with resolutions is they are usually set too generally. The problem with a lot of goals is they…