Another Thanksgiving is upon us and no matter if you like your cranberry sauce from a can with the can lines still on it or you make homemade cranberry sauce, it is a time to be thankful. Thankful for friends, for family, for what we have and so much more. We have had a pretty…
Category: Archive
SEO vs. Social Media vs. PPC vs. ?
There has been a really tough battle going on in the blogospere between Social Media and SEO. Experts from each side of the fence valiantly defending their specialty and claiming theirs is the best solution for your business. In most of the arguments, I have seen blown out of proportion statistics or some wildly uncommon…
“It’s going to cost me HOW MUCH?! …oh, well that makes sense.”
Sticker shock is sometimes the biggest hurdle to overcome when considering Paid Search Marketing as an option for your service or product. One of the important, if not most important things to consider before you begin a Paid Search Campaign is the budget. Your budget sets the tone for your entire campaign. With more traditional…
The Most Important Platforms Are the Ones Your Current Customers and Target Audience Are Using
Yesterday I had the opportunity to speak to members of the Portland Regional Chamber. The event was held at the Woodlands in Falmouth, the muffins were hot out of the oven and the topic was Creating an Online Marketing Plan and Maximizing Your Marketing Dollars (full slide deck is below). I gave those poor folks…