Website Forms: 6 Best Practices

As an online retailer or business, web forms are the vehicle – and sometimes battle – between you and a potential customer. Dedicating time to optimizing your intake forms is vital to boosting conversion rate. Here are 6 basic best practices when it comes to web form optimization. Be present, but don’t overwhelm. Use data…

Advertising on Amazon in 2018 – Part 1

If you are currently an ecommerce business or a business interested in advertising your products online in 2018 you may have thought about getting an account with Amazon.com. If that’s the case you’ve probably asked yourself, ‘How do I get started with Amazon advertising?’ Below is a response to that question. Part 1 covers the…

2018 Marketing and Technology Predictions

With 2018 right around the corner, we begin to reflect on the highs and lows of 2017 and envision what 2018 may bring. We like to discuss future online marketing trends, technology advances, and general miscellaneous predictions about the coming year. Here are some of the predictions that our team at Hall foresees for 2018.…

Apps and Sites We Loved in 2017

With the holiday spirit in the air and everyone running around to finish up their shopping, it can be difficult to keep up with the latest trends. As a digital marketing agency, one thing we do every year is look back on apps we loved and websites we admired from the past year. We like…