Have you considered SMS marketing, but you’re still unsure if it’s the right move for your company? You might be asking yourself, how does it work, and what are the benefits of SMS marketing? Let’s go through the top three reasons SMS marketing is grabbing the attention of digital marketers. 1. Increased Engagement The number…
Category: Content Marketing and Social Media
Why You Need to Implement Facebook’s Conversions API Now More Than Ever
As of today, the majority of businesses advertising on Facebook are collecting consumer data through a third-party cookie known as the Facebook pixel. With the recent changes in data protection and Apple’s iOS 14 update, the Facebook pixel will start losing its effectiveness, causing campaign performance to suffer. Here are a few examples of how…
Digital Marketing Trends to Utilize in 2021
2020 produced some big changes and challenges to the digital marketing industry. It put into perspective how quickly you must adapt your marketing strategies to be ahead of the competition. Now that we have had a year to learn and see how consumer behavior has evolved, here are some performance-boosting digital marketing trends to utilize…
Marketing & Technology Predictions for 2021
It’s time for our annual marketing and technology predictions for the upcoming year! We have ideas about video advertising, privacy regulations, personalization, and more, so read on, because some of these predictions may just come true! Digital Marketing Predictions Ads will need to become more targeted, on an almost individual level, to be more effective,…