Content Marketing – Reporting vs. Thought Leadership

We talk all the time about creating content for your website. Search engines love content. It helps them understand what it is you do, what your website is about and how much of an authority you have in your space. That is why we encourage updating content on your site regularly and blogging. As you…

What is Affiliate Marketing?

Photo credit: EpSos Have you ever heard of Affiliate Marketing? It is becoming increasingly popular. Affiliate marketing is one way that some businesses and individuals are monetizing their website. Affiliate marketing is when a business rewards website owners for revenue generated from a visit sent from the affiliate. For example, if you are writing a…

Is Twitter Right for Your Business?

Photo credit: Rosaura Ochoa Twitter has really grown up. People know what it is and millions of people are using it. We keep hearing about businesses finding great success with the medium but are you convinced? When we stop to hear the success stories, we hear a lot about the same companies over and again.…

5 Reasons the New Facebook Pages are a Big Deal for Businesses

Facebook changes Pages again Hold the phone! Alert the media! Put tape on the windows! Go to the store and buy milk! Facebook changed its Pages again! Facebook quietly rolled out some HUGE changes to their ‘Like’ or ‘Fan’ or ‘Business’ Pages, whatever you like to refer to them as. These changes are optional right…