Preheaders – Your Email Marketing Guide

When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…

Increasing Your Landing Page Conversion Rate

Website conversions take many forms, occurring on various pages throughout a site. Whether the action is a form submission, phone call, sign up, or an ecommerce transaction, all conversions can be increased by optimization. Dedicated landing pages used in paid search advertising use tactics to encourage the visitor to take a specific action. Tactics are…

Protecting Yourself Online

Online security has been a growing sector for years and from our perspective, it is something that the newest generation of web users will probably take for granted. The past 10 years have seen a huge improvement in online communications, whether it’s social media or the devices we use to access those portals. Every type…

2019 Marketing and Technology Predictions

2018 is winding down, which means it is time to reflect on the year and envision what 2019 may bring. We at Hall have come up with some bold predictions for marketing, technology, and life in the new year… do you agree with any of our guesses? What trends do you predict for 2019? Digital…