Yesterday, I was lucky enough to speak at Social Media FTW here in Portland. Social Media FTW is a nice local conference helping local businesses figure out all this social media stuff. I had the tough task of talk about social media planning, policies and measuring at the end of a long day of great…
Category: Google Analytics
5 Quick Ways to See if Your Website is Doing Better Than Before
Using a service like Google Analytics, you could drown in site data if given the opportunity. What if you just want to know if your website is doing better than it was before? Here are 5 easy things to measure. You can look Year on Year, Monthly or Quarterly, whatever works best for you. Just…
Web Advertising, Marketing and SEO are Very Measurable
Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless to say, I have been thinking a lot about measuring social media, web marketing and even SEO. Before working at Hall, I worked for a…
What is a KPI?
In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance Indicator. A KPI is nothing…