Advanced Analytics for Measuring Social Media

Yesterday, I was lucky enough to speak at Social Media FTW here in Portland. Social Media FTW is a nice local conference helping local businesses figure out all this social media stuff. I had the tough task of talk about social media planning, policies and measuring at the end of a long day of great…

Web Advertising, Marketing and SEO are Very Measurable

Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless to say, I have been thinking a lot about measuring social media, web marketing and even SEO. Before working at Hall, I worked for a…

What is a KPI?

In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance Indicator. A KPI is nothing…