Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
Category: Google Analytics
Hall’s Favorite Apps and Websites of 2022
For most people, hardly a day goes by without some sort of web search or social media scroll. Websites and apps keep us organized, informed, productive, and entertained. This year, our team has compiled a list of our favorite and most used sites and apps of 2022. Our Favorite Websites growth.design/case-studies – A collection of…
Get Your Website Tracking in GA4 Today
The Google Analytics Is Dead! Long Live Google Analytics! It is the end of an era. Google has prompted the users of its Google Analytics service to move from Universal Analytics to the new standard Google Analytics 4 (GA4). With this change comes a much simpler and streamlined process for tracking, as well as some…
Developing a Data Retention Strategy to Help Grow Your Business
Data Organization is Essential The acquisition of workable data is a foundation of our modern, insight-driven society. Insights from applied data are a constant underpinning behind everything from advertising campaigns to the algorithms that drive Google’s search results. If you aren’t using data to make informed decisions, now is the time to start. Finding the…