So there I was playing Farmville/Gagaville while tweeting and not doing any work and I saw this tweet from Matt Cutts. Well hey… that sounds interesting. So I Skyped my search nerds, Alex and Monica, and we followed along for the hour and a half information fire hose from Google’s famous employee. So pretty much…
Category: Google Analytics
What is Conversion Rate Optimization?
By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on your website. We want people to make an online purchase, download more information like a whitepaper or a catalog, subscribe to your newsletter or blog,…
How do I get people to convert on my site?
The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over time. First, you have to know what you want users to do while they are on your site. Here are some common examples: Call you…
Referring Sites, Search Engines, Direct Traffic – How Do You Get More?
We here at Hall are big fans of Google Analytics. Why have a website and not know what it is doing? We feel the same way about all internet marketing efforts. If you are going to put your time and resources into it, you better have a plan to measure its effectiveness too. One of…