Top 6 Google Analytics Features That We Don’t Use Enough

After many years of being neck-deep in Google Analytics, I finally had the chance to complete the Google Analytics IQ test. While reviewing for the test, I rediscovered features that I do not use nearly enough when looking at site data. Perhaps if I am skimping on them, some of you are too – so…

Learn Something New – View Site Traffic by Hour

Did you know that you can view your site traffic by hour? When I woke up this morning I didn’t know that I could either! That was until I received a question via a comment on a previous blog post. At first thought I knew that we could see daily traffic – that information helps…

Matt Cutts Live, YouTube Live Streaming and Google Correlate

So there I was playing Farmville/Gagaville while tweeting and not doing any work and I saw this tweet from Matt Cutts. Well hey… that sounds interesting. So I Skyped my search nerds, Alex and Monica, and we followed along for the hour and a half information fire hose from Google’s famous employee. So pretty much…

What is Conversion Rate Optimization?

By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on your website. We want people to make an online purchase, download more information like a whitepaper or a catalog, subscribe to your newsletter or blog,…