Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless to say, I have been thinking a lot about measuring social media, web marketing and even SEO. Before working at Hall, I worked for a…
Category: Google Analytics
What is a KPI?
Photo credit: Tambako the Jaguar In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance…
How and Why to Create Google Alerts
I’ve been using Google Alerts for about 2 years now and can tell you that they save me lots of time! As a Sage Preferred Vendor, we work with many different Sage Partners who work with a variety of industries, selling an array of different products – from accounting software to CRM systems! To be…
Top 6 Google Analytics Features That We Don’t Use Enough
After many years of being neck-deep in Google Analytics, I finally had the chance to complete the Google Analytics IQ test. While reviewing for the test, I rediscovered features that I do not use nearly enough when looking at site data. Perhaps if I am skimping on them, some of you are too – so…