How do I get people to convert on my site?

The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over time. First, you have to know what you want users to do while they are on your site. Here are some common examples: Call you…

Monitor Web Traffic Trends with Google Analytics

Your website is an additional marketing tool to help your business gain more visibility and leads. But if your site isn’t performing at its best then it’s not doing its job. Sometimes, as our job keeps us very busy, reviewing website stats to ensure its doing well is just not on the top of the…

What does your bounce rate tell you?

Photo Credit: williamcromar One key metric to pay attention to when reviewing your web analytics is the bounce rate. The bounce rate tells you the percentage of single page visits on your website. Basically, it is the percentage of times a visitor viewed a page and exited the site without visiting any other pages. Your…