In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…
Category: Organic Search (SEO)
Launch Your New eCommerce Site with Tips from Google
There used to be a lot of guesswork required for new website owners launching an online store. Google decided it was time to eliminate any mystery by compiling a comprehensive checklist on how to open your shop to the world. This comes as a welcome change for developers who previously mapped their own way to…
How Does the New Title System From Google Affect My WordPress Site?
Google has announced that it has created a new system for choosing titles for SERP listings in its search engine. The title of a SERP listing is represented by the blue text in the example below. It is typically the title tag on the page represented in the listing. The biggest change to the system…
Diagnose Your Site’s Core Web Vitals with Lighthouse
Site performance is the future. In the early days, building a website was all about seeing what the web could do. Catching the user’s eye was more important than being fast. Trying a cool new menu design sometimes took priority over actually navigating the menu. Everyone was learning and building and sharing what worked and…