What are landing pages and do I need to use them?

Photo credit: Frank Kehren What exactly is a landing page? A landing page is essentially any page a user lands on when they are surfing the internet (sometimes called an entrance page). However, in most cases, a single page on website that is tied to a specific campaign is usually referred to as a landing…

Spying on Your Online Competition

Photo credit: olarte.ollie Today is Sherlock Holmes day! January 6th is widely considered to be the popular detective’s birthday. In honor of this special day, I thought I would name a few of my favorite free tools for being an online detective for your website and maybe even your competitors*. So grab your magnifying glass…