Photo credit: Family Oon What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap…
Category: Organic Search (SEO)
Targeting Multiple Locations for Search – Microformats
Microformat example: the mechanism This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from…
How Do You Get Better Search Rankings Using Social Media?
Photo credit: Hannibal Poenaru Short version of the answer: You do what you can and what you have been doing. You build relationships and get your content out there. Read this post from Copyblogger. Longer version: I just read an interesting post from Copyblogger about the flip flop from Google on whether or not they…
What are landing pages and do I need to use them?
Photo credit: Frank Kehren What exactly is a landing page? A landing page is essentially any page a user lands on when they are surfing the internet (sometimes called an entrance page). However, in most cases, a single page on website that is tied to a specific campaign is usually referred to as a landing…