Following the ebb and flow of search traffic throughout the year can help you plan for fluctuations in your business’s marketing performance. By leveraging seasonal trends, you can improve your rankings and earn more search traffic. Using seasonality as a guide can help you plan for upcoming SEO projects and decide which ones will have…
Category: Organic Search (SEO)
How to Create Content for Your Marketing Funnel That Converts
The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…
4 Common SEO Misconceptions to Avoid
When it comes to spending your business’s marketing budget, SEO is one of the most effective ways to boost your online visibility in both the short and long term. In this age of information overload, there are more than a few misconceptions and false facts about SEO and how to get your website to rank…
Why You Can’t Afford Not to Take Advantage of Google Shopping
In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…