Yesterday I spoke to the Mid-Maine Chamber about Social Media for Business and I am putting the finishing touches on my Measuring Social Media presentation for Social Media FTW. Needless to say, I have been thinking a lot about measuring social media, web marketing and even SEO. Before working at Hall, I worked for a…
Category: Organic Search (SEO)
Getting to Know Your Content All Stars
By now we know that beyond your site design and ease of navigation, the heart and soul of your site is the content that is provided there. Often times we ask our clients to figure out what content is working for them; what brings them traffic, what is being shared, what gets people to stay…
What You Should Know About Sitelinks
Have you ever heard of “sitelinks?” Sitelinks are those extra list of links that you see below a main search result in the Google search engine. [See my example of sitelinks below where I searched for “maine popcorn”] Google’s secret algorithm determines whether sitelinks will appear under a particular search result or not. The idea…
Blog Comments for Marketing and Getting More Blog Comments
This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…