Google’s Disavow Tool was designed in the wake of the engine’s Penguin update as a way for webmasters to indicate to Google which inbound links are unwanted. Understanding Penguin’s Impact The guiding principle of the Penguin update was to penalize websites using manipulative techniques to achieve high rankings. The update negatively impacted websites selling links,…
Category: Organic Search (SEO)
Google’s Not-So-Scary Penguin and Panda Updates
Search Engine Optimization is really complicated. Search engine algorithms have thousands and thousands of factors and it changes constantly. New products and updates change the game all the time. A discipline of words can turn more into a complex math, probability, logic and human behavior algorithm. SEO is really complicated but… it also is not.…
Understanding User Behavior: Segmenting with Google Analytics Custom Variables
Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
Social Search. Who’s Winning? Google vs. Bing
We trust our family and friends – more than any advertisement or endorsement by a faceless reviewer. It’s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant. Back in 2009 both Bing and Google launched the “social search revolution.” Bing…