This week I did a webinar all about Blog Comments. To take my own advice, I wanted to write a blog post about some of the main topics we talked about in our webinar. We know that blogging is good for SEO, targeting long-tail search terms and having a blog helps establish you as an…
Category: Organic Search (SEO)
Schedule Your Site Crawls Regularly
What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site contents; just like the spiders that crawl the entire World Wide Web, only on a much smaller scale. Completing a Sitemap crawl uncovers broken links, …
Targeting Multiple Locations for Search – Microformats
This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from the context or the…
How Do You Get Better Search Rankings Using Social Media?
Short version of the answer: You do what you can and what you have been doing. You build relationships and get your content out there. Read this post from Copyblogger. Longer version: I just read an interesting post from Copyblogger about the flip flop from Google on whether or not they use social media sites…