2020 produced some big changes and challenges to the digital marketing industry. It put into perspective how quickly you must adapt your marketing strategies to be ahead of the competition. Now that we have had a year to learn and see how consumer behavior has evolved, here are some performance-boosting digital marketing trends to utilize…
Category: Paid Search (PPC)
Search Campaign Targeting: Layering Keywords with Audiences
As the number of paid search marketing options continues to increase, so too does the number of advertisers competing for clicks. Naturally, that increased competition leads to higher costs per click, and an even greater need for the most accurate targeting. If you’re not using audiences in your paid search campaigns, you’re missing out on…
5 Reasons to Advertise on YouTube
YouTube is the second most visited site in the world. With 2 billion+ users and about 1 billion hours of content being watched per day, it’s a no-brainer that YouTube ads should be in your marketing mix. Running ads on YouTube opens up so much opportunity to help businesses increase traffic, brand awareness, and conversions…
Free Bing Shopping Listings
eCommerce sales in 2020 are experiencing an unprecedented rise in growth due to the COVID-19 pandemic. With consumer shopping shifting from in-store to online, retailers face an increasingly crowded digital marketplace. In an effort to help retailers gain visibility, Microsoft has now opened up the Bing Shopping tab to free product listings on the heels…