YouTube is the second most visited site in the world. With 2 billion+ users and about 1 billion hours of content being watched per day, it’s a no-brainer that YouTube ads should be in your marketing mix. Running ads on YouTube opens up so much opportunity to help businesses increase traffic, brand awareness, and conversions…
Category: Paid Search (PPC)
Free Bing Shopping Listings
eCommerce sales in 2020 are experiencing an unprecedented rise in growth due to the COVID-19 pandemic. With consumer shopping shifting from in-store to online, retailers face an increasingly crowded digital marketplace. In an effort to help retailers gain visibility, Microsoft has now opened up the Bing Shopping tab to free product listings on the heels…
How to List Your Products on Google Shopping for Free
In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…
“Discover” New Customers with Google Discovery Ads
The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…