SEO is only as good as the quality of a site’s on-page content, user experience (UX) design, and other key factors that are evaluated by Google. One factor that’s especially important is how a website functions on a mobile device. Google introduced mobile-first indexing at the end of March following a year and a half…
Category: Web Design
8 Best Practices for Creating A Landing Page
A landing page can be the first page that a user hits on your site or it can be a page created for a specific goal that provides condensed, user-oriented information intended to get visitors to convert. In this context, ‘convert’ means to get a user to complete your form or fill in the fields…
Using Technology to Drive Site and Marketing Decisions
Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…
Your Favorite Hall Blog Posts of 2017
It’s almost hard to believe that another year has come and gone already. Fortunately, we marked the year with some fun and important accomplishments. For starters, 2017 was the fourth straight year that Hall maintained 100% employee Google Analytics certification. Back in May we sponsored and volunteered at the 4th annual WordCamp Maine and the…