The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
Category: Web Design
What to Consider When Approaching a Redesign
Web design is inherently very subjective, but if you approach everything from a user experience (UX) perspective, things become far less subjective. What does this mean? Because the web requires varying degrees of user interaction, these are all actions that can be tracked, analyzed and refined. Clear patterns begin to emerge on what things frustrate…
How to Create Strong Imagery on Your Website
As a web designer, you must take complex stories and display them quickly and visually to a user clearly and concisely. As users, we connect with visual elements and make decisions to trust and engage in less than a second. With this in mind, it is extremely important to make sure that the imagery you…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…