Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
Category: WordPress and Business Strategy
Sideways Dictionary: Simplifying Tech Jargon
As a software developer, one of the most important parts of my job is helping a client understand the technology available to them and how it can help streamline their business. The trouble is, tech jargon is notoriously hard to understand and often even harder to explain. Seriously, who hasn’t stumbled across a term like…
Does my Website Need HTTPS?
If you find yourself struggling to grasp website security, then this is the article for you. With that said, I will try to cut out the jargon and explain only the need-to-know. The two aspects we’ll concern ourselves with are SSL and HTTPS. A few issues we will go over are what SSL and HTTPS…
How to Secure Your Google Account
Too often, I’m working with a client and request a few of their account passwords for one reason or another only to find that their passwords for multiple accounts are nearly identical and do not fall under the description of being “strong”. While using the same, simple password across multiple accounts may seem easier to…