Online Marketing Trends – Predictions for 2017

It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…

Apps and Sites We Loved in 2016

This time of year always brings about a frenzy of shopping, cookies, and snowflake making. The last thing most people want to do is try and keep up with the latest tech trends. That’s why as a digital marketing agency, one of our favorite things to roll out every December is a look back at our…

What Exactly Is The Cloud?

If you’ve followed the Hall Blog feed over the past few years, you’ve seen a number of posts related to common questions from our clients and friends. As someone who’s been working professionally in the tech industry for over 15 years, I still get asked a lot of basic questions about marketing, the internet and…

Google’s New Stance on Popups and What it Means for Your Website

Recently, Google announced that it will begin penalizing the mobile search rankings of sites that use certain types of popups or ‘interstitials’, which block immediate access to site content by forcing the user to interact with a screen or dialog. Commonly, these types of popups are used to solicit newsletter signups, announce active sales, or…