The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
Category: WordPress and Business Strategy
What’s a WordCamp and Why Should I Go?
For the last 4 years, I have worked as an organizer for WordCamp Portland, ME, a local gathering for WordPress users of all skill levels looking to network and learn more about the popular web publishing platform. Each year, we host local and national speakers for two days of discussion around important topics for developers,…
What is Google Optimize?
Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
Sideways Dictionary: Simplifying Tech Jargon
As a software developer, one of the most important parts of my job is helping a client understand the technology available to them and how it can help streamline their business. The trouble is, tech jargon is notoriously hard to understand and often even harder to explain. Seriously, who hasn’t stumbled across a term like…