Four Commonly Overlooked WordPress Settings

Over the years, the WordPress community has gone out of its way to provide a simple to use tool that allows users of all levels to manage their websites. Given the number of possible settings and configurations, it’s easy to imagine how we might overlook a few simple options. Here are four such settings that…

How Strong is Your Password?

In a previous post I discussed the importance of Password Security, both in terms of creating a strong password as a user, and encrypting them as a site administrator. In this post I’ll cover the ins and outs of the password strength score in WordPress and WooCommerce. The New Password Requirements Back in October 2013, with the release…

How We Discovered a Google Experiment

Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…

3 Google Shopping Optimization Tips

Google Shopping is an effective way for online retailers to get their products in front of potential buyers. An online Google search returns organic results, some paid ads, and often times product ads also known as Product Listing Ads. These differ from the other search results as they display an optimized product image, product name,…