This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves will focus on a new topic to get your internet marketing in order before the start of the new year.
I am usually pretty good at my Christmas shopping, I think about it early, make all my lists (and check them twice!), and then shop around for the best deals. I feel pretty good about this year, I finished up my shopping last week and I just need to wrap the massive pile of boxes that have taken over my closet… As you finish up your Christmas shopping, now may be a good time to start thinking about doing some CMS research and shopping for the new year.
Photo Credit: alliecreative
Take Time to Review Your Website
It is always good to take time each year to evaluate your website and see how it is doing and what you can improve. Think about the content you are providing as well as the design and technical aspects of your website. If you have a CMS, it is especially important to make sure that you are keeping updated with web technology and trends so that you know your system is up to date.
I recently read one article that reviewed the open source CMS market from 2010 and found the results to be interesting. This article gathered results through a survey as well as metrics including which products were downloaded the most. Not surprisingly, WordPress, Joomla and Drupal were the most popular. They are the most well known and have a lot of supporters developing for them. If you have an open source CMS, take a look and see how yours compares!
Keep In Mind the Future of CMSs
When I buy gifts for people I try to think about how they will use it for years to come. When evaluating and shopping around for a new CMS, make sure that what you pick is flexible for any additions you may want in the years to come. I don’t have a crystal ball, but I do know that mobile devices are growing and that being able to quickly and easily update your CMS through a mobile app will be a must have in the future. Your website should also look good through a mobile device, which may mean creating a mobile only version that shows a simple organization of content without all the flashy features. I think that the best CMSs will also move towards a much easier, user friendly administration area. Make sure that your CMS does not have a gazillion features that you will not use; the simpler it is, the better.
If you keep these ideas in your mind when doing your post Christmas website planning and shopping you should be able to find the perfect web gift for your company!
Read the rest of the Internet Marketing Advent Calendar
- Dec. 20 – Top Searches in 2010 – Plus Facebook Statuses and Twitter Trends
- Dec. 19 – Get Your Website Prepared for Holiday Events Early
- Dec. 18 – Use Foursquare to Get Discounts on Holiday Gifts
- Dec. 17 – Manage Your Website Like a Holiday Party
- Dec. 16 – Tips For A Happy Holiday And A Successful PPC Year
- Dec. 15 – Track Santa’s elves with Google Analytics E-Commerce tracking
- Dec. 14 – Keep Your Christmas Tree and Website Alive!
- Dec. 13 – Be Sure to Meet Your Website Visitors’ Expectations
- Dec. 12 – Segmenting your email – I mean – holiday card lists
- Dec. 11 – One Link Goes Out, They All Go Out
- Dec. 10 – Addressing Pain Points Means More Than Broad Smarty Pants Slogans
- Dec. 9 – Sneaking a Peek at Qwiki
- Dec. 8 – Fix Up Your “Charlie Brown” Website
- Dec. 7 – Don’t be a Scrooge with Your Content
- Dec. 6 – ‘Tis The Season for Generosity
- Dec. 5 – Have you been naughty or nice? Now we have online proof.
- Dec. 4 – Online Holiday Shopping
- Dec. 3 – Make a List and Check it Twice
- Dec. 2 – Unclutter Your Website for the Holidays
- Dec. 1 – Walking in a Winter Wonderland of Unique Content