In Our New Multi-Screen World, Mobile Rules

Guess what, according to a recent Google study, we spend an average of 4.4 hours of our daily leisure time in front screens…multiple screens on multiple devices. And we’re using them simultaneously to complete tasks. It makes us feel more accomplished and efficient. And the screen we interact with the most throughout our day is the smallest of them all. So what does that mean for internet marketing?

online activities are initiated via mobile
Source: Google’s The New Multi-screen World: Understanding Cross-platform Consumer Behavior

Having a mobile-friendly site is more important than ever.

Most sequential usage (starting a task on one device and moving to the other) involves search. And smartphones serve as the main initiation point for multi-screen interactions. That means the chances of a prospect’s first visit to your site occurring via their mobile device are much higher. Even more so if you have a local presence.

You can read the entire study and more interesting findings here.