You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started…
The Hall Blog
3 Tips for Increasing Contact Form Conversions
Contact forms on your website commonly serve as the initial communication point between a potential customer and you or your sales team. Creating a contact form that attracts attention and is frequently filled out by your website visitors requires research to find out not only what you want out of the form, but also learning…
Google Alerts: 3 Tips for Reputation Management
Google Alerts is a powerful tool that many organizations, persons of interest and brands in general use to monitor their reputation across the web. The service works by notifying account owners of the latest relevant Google results across web, news, etc. based on the search queries you enter. Here’s how it works. You enter a…
Three Essential Ingredients for Creating Killer Content Online
One of the most crucial pieces of advice when it comes to online marketing and SEO is to create quality and engaging content. Yet, this seems to be one of the biggest struggles for businesses and companies online. Creating content doesn’t need to be overwhelming. That’s why we’d like to share a few tips on…