If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your…
The Hall Blog
Revolutionizing Responsive Design with CSS Container Queries
Container queries are a new CSS feature making big waves. They let websites shift away from designs based on page size to a container-based approach, part of a larger evolution in the design ecosystem. Containers allow you to add styles to elements, like font sizes, colors, and layout widths, based on the parent container. This…
Building a Simple WordPress Plugin to Customize Your Website
Plugins are an essential part of any WordPress site. They add new functionality beyond the core WordPress features and allow you to customize your site to be exactly what you need. The WordPress plugin library is vast and contains plugins for most general needs, but it is sometimes necessary to build your own plugin. Plugins…
How to Create Content for Your Marketing Funnel That Converts
The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…