Every business has at least one thing in common, they are trying to figure out how to get their message heard. They want people to listen to their ads on the radio, resonate with their print ads or direct mail pieces, get a reaction from their Facebook fan page update, get a Retweet on their…
The Hall Blog
Spring Inspirations 2010: Mack Collier on Business Blogging
You may remember our Spring Inspirations posts from last year when I interviewed Greg Cangialosi and David Meerman Scott for a a little pick-me-up last Spring. Well I am here again…my calendar says Spring but it is still awfully gray and gloomy outside. For this year’s Spring Inspiration series, I have some more very smart…
3 Website Metrics to Use to Your Advantage
So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should I look at? What’s important? What does this mean? But most importantly, what should I do now?!? Well, my friends, have no fear. I’ve got three easy metrics for…
3 Reasons Not to Use Email Links on Your Website
“Email Links” are the links on your website that when clicked, open your local email client with the recipient’s email address pre-filled out in the message. Usually it is an address that is posted on your website and looks just like any other link on your site (just like this). While this is a widely…