So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should I look at? What’s important? What does this mean? But most importantly, what should I do now?!? Well, my friends, have no fear. I’ve got three easy metrics for…
The Hall Blog
3 Reasons Not to Use Email Links on Your Website
“Email Links” are the links on your website that when clicked, open your local email client with the recipient’s email address pre-filled out in the message. Usually it is an address that is posted on your website and looks just like any other link on your site (just like this). While this is a widely…
5 Ways to Kick-Start Stale Content With Your CMS
When you first got a CMS (content management system) it was probably really exciting to suddenly have control over your content! Or maybe I just think it is because I am into that stuff… Regardless, you probably did a lot of updates and added plenty of content at first. And then maybe you got busy…
Some Thoughts on the New Creative Department
The days of the creative/marketing department living differently than the rest of the company are over. The creative department on staff needs to be intertwined in all aspects of your business; in business development, marketing, client relations, technology development, content creation et al. Creative/Technology Department The new creative department needs to work hand in hand…