You may remember our Spring Inspirations posts from last year when I interviewed Greg Cangialosi and David Meerman Scott for a a little pick-me-up last Spring. Well I am here again…my calendar says Spring but it is still awfully gray and gloomy outside. For this year’s Spring Inspiration series, I have some more very smart…
The Hall Blog
3 Website Metrics to Use to Your Advantage
So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should I look at? What’s important? What does this mean? But most importantly, what should I do now?!? Well, my friends, have no fear. I’ve got three easy metrics for…
3 Reasons Not to Use Email Links on Your Website
“Email Links” are the links on your website that when clicked, open your local email client with the recipient’s email address pre-filled out in the message. Usually it is an address that is posted on your website and looks just like any other link on your site (just like this). While this is a widely…
5 Ways to Kick-Start Stale Content With Your CMS
When you first got a CMS (content management system) it was probably really exciting to suddenly have control over your content! Or maybe I just think it is because I am into that stuff… Regardless, you probably did a lot of updates and added plenty of content at first. And then maybe you got busy…