Do you remember encyclopedias? You know those heavy books stacked up on the bookcase collecting dust. The only time they were ever used was when little Johnny had a report on the solar system or some other mundane topic. Dragging his feet to the bookcase, Johnny would take down the Encyclopedia ( being careful not…
The Hall Blog
Trick or Treat? Microsoft Open Up Analytics Program
Microsoft, in its desperate scramble to get back on the online ad train, today announced the availability of the Gatineau Web Analytics program, an enhancement to the MSN AdCenter paid search platform that’s also open to webmasters in general. Like other analytics programs (*cough cough* Google *cough*) there will be information on specific visitors, clickthrough…
Can you afford to ignore Social Networking Sites?
Social Networking Sites currently attract 128 Million users a month. 128,000,000 visitors a MONTH! ( The zeros really make it dramatic don’t they?) Social Networks have seen an exponential growth this year as the mainstream media continue to profile the successes of the top two networks, MySpace & Facebook. What makes Social Networking sites so…
Microsoft’s $240 Million Gamble
While it’s no $6 billion deal, the $240 million stake Microsoft has just purchase in FaceBook puts an astonishing $15 billion valuation on what was until very recently little more than a college hang-out. However, Microsoft is ready to bet big money on the future of internet advertising, and where innovation is limited, they have…