Have you Been Optimized?

Despite the murky water that surrounds it, the kind of work we do is still often called SEO. The trouble with this moniker is its history and association with scam artists, out-of-their-league designers and fast-talking but clueless “SEOs” who all promise the world (and charge accordingly) but fail to deliver solid results. Making this more…

Web 2.0 Enters Google News

Already unique in the way it aggregates news stories from multiple sources and offers them in customizable RSS and Atom feeds, Google News took another bold step in the way it presents the news with the announcement that story participants will be able to comment on stories about them in the near future. As the…

Fundamentals Friday: Are your Headings up to snuff?

While there’s much debate about the value of just about every on-page factor of SEO, the going knowledge is that cumulatively, all elements of your content make some difference in how your site is finally ranked, and careful attention to webmaster guidelines and accepted industry standards is key to maximizing the performance of your site……

The Human Element of Search

Well today I finally caught up with the hype, controversy, and promise about Sphinn, and have to say… even if it’s a popularity contest, it’s a great little resource for all things social media and search marketing related. I’ve got nothing against great link-baited content and insider voting dominating a search marketing professional-geared site, because…