Creating an editorial calendar is crucial for maintaining an up-to-date blog. Sustaining a blog keeps viewers interested in the products and services your business offers while providing a great place to generate new content for SEO purposes. A blog post produces a substantial amount of text that an SEO team can optimize to try to…
The Hall Blog
AdWords Adds Draft Campaigns and We Love Them
AdWords recently released a new tool that’s helping our team test and implement ideas on accounts faster and better. Draft Campaigns allows us to set-up of an entire draft version of a campaign before launching. This alone would be a worthwhile feature for any account manager, but AdWords has taken it a step further, letting…
A Beginners Guide to LinkedIn Ads
LinkedIn is an online platform targeting over 414 million professionals across the world. As the world’s largest professional network on the Internet, LinkedIn knows a thing or two about advertising online. Let us show you how. Ad Formats The two simplest and least expensive forms of advertising on LinkedIn are Sponsored Updates and Text and…
What is HTML Ratio and How Does It Affect My Site?
Although most search engines don’t explicitly consider a website’s text to HTML ratio as a factor when determining page ranks, maintaining a healthy range does benefit a number of other factors that do play a significant role in search engine results. What is the text to HTML ratio? Quite simply, HTML ratio is the proportion…