It would be an understatement to say that SEO has changed a lot this year. Between Google’s Panda, Penguin, and Pigeon updates, SEO specialists had to reevaluate their strategies. SEOs are in the process of replacing strategies like link-building and keyword stuffing with well written, high quality content that complements SEO efforts. Below are SEO trends…
The Hall Blog
Cart Abandonment – and How to Stop it {infographic}
Cart Abandonment is the bane of e-commerce shops everywhere. Here is some advice for reducing the number of customers who leave your cart prematurely and for getting them back once they leave.
Use an Editorial Calendar to Manage Your Company’s Content Output
Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from…
Setting Up and Managing an Instagram Business Account (Part 1)
As many of you may already know, Instagram is a mobile photo and video sharing app that launched on October 6, 2010. In the last four years this social media platform has grown to over 200 million active monthly users and prides itself on providing a creative and visual storytelling platform for individuals, brands, and…