Photo Credit: Catherine Jamieson So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should…
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A Content Management System is Just a Tool
Photo Credit: geishaboy500 More and more these days I am finding that clients are coming to developers with requests for using specific content management systems for their new site before…
Spring Inspirations 2010: Jason Falls on Businesses and Social Media
It was almost 80 degrees here in Maine yesterday. I attribute this to the Spring Inspirations Series! I started this series last year and we picked it up again last…
Effective Client Testimonials
People are doing their homework before they purchase a product or commit to working with a company. They are asking their friends for feedback and researching products, services and companies…
Spring Inspirations 2010: Steve Garfield on Using Video
If you have not met Steve Garfield yet, you really should. Steve is so smart, generous with his time and a patient teacher. Steve can help you with all things…
Brainstorming Keywords? Try Google Sets.
If you’re anything like me, you’re always looking for new ways to brainstorm potential keywords. I come up with my own list of terms that I think might be suitable;…
I Have SEO on My Website so Where Are All My Leads?
As I’ve said in the past, I think that every website can benefit from search engine optimization. Employing keywords in the important on-page SEO elements, making sure that the site’s…
5 Ways to Amplify User Experience on the Web
Hopefully, when you designed and developed your website you gave some thought about how your users would interact with the site. The type of experience your visitors have is extremely…
What Does a Search Engine See?
I like to imagine that search engine spiders are funny little cartoon characters that surf the internet and check out all the web pages it has to offer. It’s fun…
Should You Be Yourself or Your Brand on Twitter?
Photo credit: natawiedee … or should you be both, or neither? Twitter is becoming more and more popular among businesses and marketers. People are using Twitter to connect with friends,…