3 Website Metrics to Use to Your Advantage

Photo Credit: Catherine Jamieson So you’re looking at your website’s stats from Google Analytics (or Coremetrics, or Webtrends, or whichever web analytics program you’re using) and feeling overwhelmed. What should…

A Content Management System is Just a Tool

Photo Credit: geishaboy500 More and more these days I am finding that clients are coming to developers with requests for using specific content management systems for their new site before…

Effective Client Testimonials

People are doing their homework before they purchase a product or commit to working with a company. They are asking their friends for feedback and researching products, services and companies…

Brainstorming Keywords? Try Google Sets.

If you’re anything like me, you’re always looking for new ways to brainstorm potential keywords. I come up with my own list of terms that I think might be suitable;…

5 Ways to Amplify User Experience on the Web

Hopefully, when you designed and developed your website you gave some thought about how your users would interact with the site. The type of experience your visitors have is extremely…

What Does a Search Engine See?

I like to imagine that search engine spiders are funny little cartoon characters that surf the internet and check out all the web pages it has to offer. It’s fun…