Where do we go from here?

Or, is Google going to rule the world or fall to the next big thing? Of course, if I had any idea what the answer was to this question I’d…

Chasing the long tail

The concept of the ‘long tail’ (a term popularized by Chris Anderson in a Wired article in 2004) is becoming almost a buzzword, and everyone wants to know how their…

Google can’t index your intentions

“Google can’t index your intentions” – this, or something very similar to this, was said today by a co-worker and started me thinking about all the sites I’ve run across…

Why SEO Starts with the Title

Friday’s SEO tips day, and I realize that I never really started with the basics here. So, at the risk of alienating the quick-studies, I’m going to touch on what’s…

5 Basics for Compelling Content

Inspired by Johnon this week, here are some of the fundamentals essential to gripping web copy that entertains and sells: 1. Tell a story. Customers aren’t looking for a sales…

Is your website ready for Cyber Monday?

Happy Thanksgiving Week! This Friday will mark the official beginning of the 2007 Christmas shopping season, commonly known as Black Friday. Mobs of shoppers will be out the day after…

Google’s Word on META Descriptions

While pretty helpful as far as search engines go (think: all the gems from Matt Cutts, Webmaster Tools, Analytics, etc.), Google still has a vested interest in keeping its search…

Search Illustrated Talks Podcast Optimization

Over on Search Engine Land today you’ll find their weekly “Search Illustrated” column, which this time around shows a 1-2-3 type illustration of podcast optimization. The title raised my eyebrows…

How is your Website Stacking Up?

Do you remember encyclopedias? You know those heavy books stacked up on the bookcase collecting dust. The only time they were ever used was when little Johnny had a report…