Inspired by Johnon this week, here are some of the fundamentals essential to gripping web copy that entertains and sells: 1. Tell a story. Customers aren’t looking for a sales…
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Are you afraid of Universal Search?
Google recently shook up the internet marketing community with their monumental move to start integrating all their search engine results (images, books, videos, etc.) into their standard organic search product….
Make the Most of Your Existing Content
One of the biggest challenges with any site is producing quality content that draws in new visitors and keeps existing visitors returning. This is especially true of sites of small…
Six Steps to Web Success
There are no quick fixes to winning on the web, but a little bit of know-how and strategy can go a long ways. Culling on our seven years of producing…
The Blog’s Birthday — Ten more years of… what exactly?
It’s a couple days old now, but in case you missed it, the Wall Street Journal featured a great article commemorating the tenth anniversary of the blog. In addition to…
Are Web Design and SEO at Odds?
This week on the Entireweb Newsletter, there’s an article on Web Design and SEO that talks about how these two elements often clash, with business owners having to make tough…
CNN/YouTube Presidential Debate – A Triumph for Web 2.0
Throughout the blogosphere, people are commenting on last night’s unconventional political debate hosted by CNN (with a particularly great wrap-up by CNET News.com). In case you missed it, what makes…
The Human Element of Search
Well today I finally caught up with the hype, controversy, and promise about Sphinn, and have to say… even if it’s a popularity contest, it’s a great little resource for…
Fundamentals Friday: Are your Headings up to snuff?
While there’s much debate about the value of just about every on-page factor of SEO, the going knowledge is that cumulatively, all elements of your content make some difference in…
Web 2.0 Enters Google News
Already unique in the way it aggregates news stories from multiple sources and offers them in customizable RSS and Atom feeds, Google News took another bold step in the way…