PPC – Dayparting and Day of the Week

After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your…

What are Sponsored Stories on Facebook?

There’s lots of ways to advertise your business on Facebook; like business pages and ads – but have you thought about using “Sponsored Stories”? According to Facebook: Sponsored Stories are…

Where do I start? Understanding PPC Data

After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize…

Authorship Just Got Better

A couple of months ago we posted about authorship markup and what it means to B2Bs. When you are searching online for something, a particular author can be attributed to…