Social Media is just conversations happening online. We have covered that. People are talking online with people they know and people they know only virtually. In those conversations they are also inadvertently reviewing products, services and looking for advice about their next purchasing decision. By participating in social media in the B2B world you have…
Year: 2009
Demand More and Get More
The way that internet search and social media are evolving and intertwining, things look bad for slackers everywhere. Current trends encourage all business people to deliver their message on an ongoing basis. For those with a marketing campaign mentality, they will have a hard time adjusting to a world without carefully crafted added-value messaging and…
Bing Twitter Search & Google Social Search: Real-Time Search is Validated
Yesterday afternoon when I first checked out Bing’s Twitter Search feature, I was actually quite impressed. Staying true to its “decision engine” layout, the tweet results are broken up into categories. Check it out: I really like how it separates the results into “Most Recent Tweets” and “Top Shared Links”. The focus is definitely on…
An Ounce of Prevention is Worth a Pound of Cure for your Online Reputation
Everyone seems to be talking about Facebook, Twitter or tweeting or, Blogs, LinkedIn et. al. and many people claim to be using these tools for their businesses. How is that possible? Don’t people have PR Agencies, Marketing departments and regulations on who can represent a brand? Those rules are in place for a reason, right?…