Is Google Helping Put an End to Free News Online?

You won’t believe what I read in the paper today! I don’t read the newspaper because I get my news online for free like everyone else.  This probably has a lot to do with the fact that the U.S. newspaper industry has had its worst year since 1950, with plummeting readership and advertising revenue. How…

Three Things to Shake Your Fear of Social Online Marketing

I read a lot (nerd alert). I read a lot of different kinds of books, a lot of different blogs and even a lot of magazines. All kinds of genres but one thing recently has been discussed a lot in all of these different publications and resources: FEAR! We are afraid to try new things,…

Google Analytics Team Speaks – How and When to Get Help With Your Analytics

The Google Analytics blog is a must-read if you’re interested in getting the most out of the powerful analytics platform and learning about changes from the horse’s mouth.  Google, as an organization, has been especially good about using video to share information, and their latest series which wrapped last Friday, Data Driven Discussions, is brilliantly…

5 Easy Goals for your B2B Website

1. Easy to Find We all only view a very small portion of the existing World Wide Web. There are trillions of pages, but we can only view a very small portion of the web made up of the websites we can find. In B2B, prospects have to be able to find your website to…