Year: 2009

As I mentioned before, Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. With that said I have seen more than a few ears perk up when I mention email marketing as a part of one’s Inbound Marketing strategy. “But email… Read more »

Having a great looking website is a nice objective. But if it doesn’t motivate your visitors to take action, you’ve missed the whole point of having a website. You might as well use your Facebook page as your company website and call it a day. At least your Facebook page will take you much less… Read more »

We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern for the people in that audience. From TV and Radio, to Print, Direct Mail and Telemarketing, sales and marketing digressed to a numbers game obsessed… Read more »

Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on their own field research and the rankings correlation report developed by their team, he’s offered up some juicy nuggets that should be of interest to… Read more »