Getting Started with Web Video: Figuring Out What Works

In two weeks’ time I’ll be presenting Show Don’t Tell, Using Video to Tell Your Story and I felt like warming up to the event by writing a few posts on web video principles that will help you out if you’re thinking of getting involved in the video production process. The nice thing about web…

Internet Marketing, Social Media and Baby Boomers

Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one of the most powerful demographic groups and with traditional marketing suffering everyone is so excited about the popular and inexpensive online marketing and social network…

Social Media and Time Management: How do you keep up with it all

I have been fortunate enough to beat the streets recently and participate in some great events as a presenter or speaker, including the Maine Marketing Associations half day seminar on Social Media. I have also met with some clients and there are a few questions that just keep coming up. One of the biggest is…

Google Wave and the Shift Towards Real-Time Search

If you’re anything like us, the recent announcement of Google Wave leaves you salivating. Wave is Google’s new breakthrough email/blogging/twitter/facebook/project manager/IM technology, a landmark new product that Microsoft only wishes they’d seen coming. There are enormous implications of how and what the product can do — Mashable has probably done the best job of itemizing…