Your geographic area no longer defines your economic sector. Thanks to technology, you can define where you exist by vertical market and offerings, not just by region. You can use email, social networks, your website and web search to create a flexible, resilient sub-sector of the mainstream economy focused around your company. The Sector of…
Year: 2009
Do You Have A 7 Second Website?
I hope not. On a recent search, that was the typical amount of time I spent on a website looking for information, decided it’s not there, and then clicked off to another website. Research supports that 7 seconds is the amount of time most people spend on a website before they click off to somewhere…
Five Marketing Steps to Do Post-Insights
Last week at Sage Insights in Nashville we had the great pleasure to meet with many Sage Business Partners and talk about the weather, websites, tech, the economy and social media… As well as answer questions like “What the heck is twitter?” and “Why are you giving out flying monkeys?” Now that we’re back in…
Social Media – Not just for kids anymore
One thing I learned this past week at Sage Insights is that using Social media as a marketing tool is serious business! I know the power of tools like LinkedIn, Twitter, Facebook, Stumpbleupon and more because it is what I do for work and what I help my clients succeed in. The rest of the…