Competitive analysis is usually top of mind when an advertiser is creating a new paid search account. However, it is easy to get weighed down in optimizing your own data once things are going and neglect revisiting this area. But regular competitive analysis can help increase creativity and provide performance insight where you least expect.…
Year: 2016
Is a Hamburger (Navicon) Menu Right for Desktop?
Minimalism in web design has been an ongoing trend over the past few years and continues to go strong. With an increased focus on simplicity and ease of navigation – it wasn’t long before web designers turned their sights on the ubiquitous website menu bar. Some designers going so far as hiding the main navigation…
Landing Page Performance as a Better SEO Metric
When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…
How We Discovered a Google Experiment
Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…