Core Web Vitals: Cumulative Layout Shift (CLS)

Cumulative Layout Shift, or CLS, is one of Google’s Core Web Vitals—new metrics that are a part of the May 2021 page experience ranking update. There are three Core Web Vitals, and we’re diving into each of them individually to help you prepare your site. What is CLS? Cumulative Layout Shift is the sum total…

Core Web Vitals: First Input Delay (FID)

First Input Delay, or FID, is a metric being used in Google’s May 2021 page experience ranking update. It is one of three Core Web Vitals included in the update, all of which you can learn more about in our previous post. We’re covering these metrics individually to help you make sure your site is…

Core Web Vitals: Largest Contentful Paint (LCP)

Largest Contentful Paint, or LCP, is one of the three main Core Web Vitals that will be a part of the page experience ranking update Google is planning to release in May of 2021. But what is it? As mentioned in a previous post, we will be exploring these page experience ranking metrics individually and…

Google Ads Phases Out Broad Match Modifier

The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…